October 22, 2005 - HCP/Aboard Signs With Plexus Printable Version MIAMI, FLORIDA: The Miami Herald's custom publishing division, HCP/Aboard, has entered a reseller's agreement with Miami-based Plexus M/2 to market that company's eReach™ permission-based e-mail marketing application. HCP/Aboard (www.hcpaboard.com) was created by the merger of Herald Custom Publishing, a creator of custom guide books (www.experiencedestinations.com), and Aboard Publishing (www.aboardpublishing.com), a publisher of in-flight magazines for American Eagle, Aeropostal, and Groupo TACA. The airlines fly to 100 destinations and serve over 30-million passengers each year. "HCP/Aboard has been using eReach™ for internal communication to its sales team, and to present special offers to HCP/Aboard advertisers," said Susan Boley, marketing director of HCP/Aboard. "We consider eReach™ to be a superior e-mail marketing solution for businesses, and the product fits nicely into our portfolio of media services. We are very excited about representing it to our large client base and to prospective advertisers," she added. "This is a perfect example of the quality reseller that we want representing our products," Kyle Martell, president of Plexus M/2, stated. "We're very proud to have the Miami Herald's fine organization driving our eReach™ product," he concluded. XXX About Plexus M/2 Plexus M/2 is an established e-business software and Internet services firm that assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology to help its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. Plexus M/2 has developed a new suite of automated online products and managed services for the small to medium-sized business (SMB) sector. The brand name of the suite is PlexSet™. The products and services are sold and delivered to SMB customers online through the company's automated e-commerce Web site (www.plexset.com). Businesses are able to purchase and self-administer the set-up and deployment of a Web site (eBusiness Builder™), e-mail marketing campaigns (eReach™), and e-commerce systems (eBuyer™), quickly and cost-efficiently. They may also track results of each product by using PlexSet's state-of-the-art statistical reporting and analysis tools (eMetrics™). Founded in 1998, Plexus M/2 is a privately held company headquartered in Miami, Florida. END About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases